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Why Pre-Launch Marketing is Essential for a Successful Kickstarter Campaign

Launching a successful Kickstarter campaign is not just about having a great idea or product. It requires careful planning, strategic marketing, and a solid pre-launch strategy to build anticipation and attract backers. That’s why pre-launch marketing is so important. In this blog, we’ll explore why you should do pre-launch marketing on Kickstarter and how to do it effectively.

Table of Contents

Build a Community

Pre-launch marketing is all about building a community around your project before you even launch your Kickstarter campaign. By sharing your project idea or comic early on, you can generate excitement, get feedback, and start building a following. This can help you reach a wider audience, increase visibility, and create a buzz around your campaign. Plus, it can help you establish a loyal base of supporters who are invested in your project and will be more likely to back it when the time comes.

Gather Feedback

One of the most valuable aspects of pre-launch marketing is the ability to gather feedback from potential backers. By sharing your idea or product early on, you can get input on your messaging, pricing, and other important factors that can affect the success of your campaign. This can help you refine your strategy, identify potential roadblocks, and make any necessary adjustments before you launch.

Increase Visibility

Pre-launch marketing is also an effective way to increase the visibility of your campaign. By leveraging social media, email marketing, and other marketing channels, you can reach a wider audience and generate interest in your project. This can help you get more exposure, attract more backers, and ultimately, achieve your funding goal.

Establish Credibility

When you launch a Kickstarter campaign, you want to establish credibility and legitimacy with potential backers. Pre-launch marketing can help you do just that. By sharing your project idea or product early on, you can demonstrate that you are serious about your project and committed to its success. This can help you establish trust with potential backers and increase the likelihood that they will support your campaign.

Test Your Messaging

Pre-launch marketing can also help you test your messaging and determine what resonates with your audience. By sharing your project idea or product early on, you can gauge interest, identify what aspects of your project are most appealing, and refine your messaging accordingly. This can help you create a more effective marketing campaign and increase the chances of success.

How to Do Pre-Launch Marketing Effectively

Now that we’ve explored why pre-launch marketing is so important, let’s look at some tips for doing it effectively.

Start Early

Pre-launch marketing should begin well before your Kickstarter campaign launches. In fact, some experts recommend starting as early as 3-6 months before your launch date. This gives you plenty of time to build a following, gather feedback, and refine your strategy.

Leverage Social Media

Social media is a powerful tool for pre-launch marketing. It allows you to reach a wide audience, engage with potential backers, and generate buzz around your project. Consider using platforms like Facebook, Twitter, Instagram, and LinkedIn to share updates, teasers, and sneak peeks of your project.

Create a Landing Page

Creating a pre-launch page on your website is a must-have, allowing you to gather emails, track user analytics, and generate interest in your upcoming Kickstarter campaign. This is a great way to build anticipation and collect email addresses from potential backers. Consider creating a landing page that showcases your project idea, offers a sneak peek of your product, and encourages visitors to sign up for updates. Kickstarter also offers a pre-launch landing page that you can use to promote your project before it launches.

Partner with Influencers

Partnering with influencers can be an effective way to reach a wider audience and generate buzz around your project. Consider reaching out to bloggers, YouTubers, or social media influencers who have a following that aligns with your project.


In summary, pre-launch marketing is essential for a successful Kickstarter campaign. It helps you build a community, gather feedback, increase visibility, establish credibility, and test your messaging. To do pre-launch marketing effectively, you should start early, leverage social media, create a landing page, partner with influencers, and be consistent with your messaging.

Remember, launching a successful Kickstarter campaign requires careful planning, strategic marketing, and a solid pre-launch strategy. By following these tips and leveraging the resources available, you can build a loyal following and achieve your funding goals. So, if you’re planning to launch a Kickstarter campaign, don’t overlook the importance of pre-launch marketing. Invest the time and effort to build anticipation and excitement around your project, and you’ll be well on your way to a successful campaign.

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Our team has years of experience in crowdfunding and marketing, and we know what it takes to make a Kickstarter campaign successful. By working with us, you’ll get the benefit of our expertise, as well as access to the latest tools and techniques for pre-launch marketing.

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